Core Purpose (a.k.a. mission) is the organization’s most fundamental reason for being. It reflects our idealistic motivation for doing our work.
We walk the extra mile to better understand the material, emotional, and intellectual needs and pain of our customers, colleagues, and communities.
We make sure all our data, decisions, and work are transparent. We actively seek out to include diverse points of view and collaborate to produce better results.
We break things down to its fundamental truths and reason up from there to build optimal and authentic solutions.